The Truth & Lies About Advertising

The Truth & Lies About Advertising

Advertising is the communication relayed from companies to persuade an audience to purchase their products.

This communication is usually through various forms of paid media — TV and radio commercials, print ads, billboards and more recently, product placement.

Ads are placed where advertisers believe they will reach the largest, most relevant audience.

This ESL lesson will enhance your English conversation skills and help you learn how advertising affects you.

Part I: Let’s Chat about the Photo

Advertising

1. What kind of business do you think this is?

2. Why is the black man pointing at one of the men?

3. Which of the three men is the manager or boss?

4. What are the women in the background doing?

5. What would you enjoy about working at an ad agency?

Part II: Take the Survey and Talk About It

1. What types of ads were you exposed to yesterday? Choose all that apply

  • Commercials
  • Newspaper ads
  • Online ads
  • Magazine ads
  • Radio ads
  • Bilboards
  • Street ads
  • Other

2. Which types of advertising would you buy if you owned a small business and why?

  • Commercials
  • Newspaper ads
  • Online ads
  • Magazine ads
  • Radio ads
  • Bilboards
  • Street ads
  • Other

3. What types of advertising does your company do to promote its products?

  • Commercials
  • Newspaper ads
  • Online ads
  • Magazine ads
  • Radio ads
  • Bilboards
  • Street ads
  • Other

4. As a consumer, do you click on online display ads?

  • Always
  • Often
  • Sometimes
  • Almost never
  • Never

5. Have you ever created an ad to sell something you owned like a car or house?

  • Yes
  • No

6. How do you feel about Google tracking what sites you visit and then behavioural targeting you with their ads?

  • I hate it
  • I don’t care
  • I’m interested in their ads
  • It should be illegal

7. How often do you delete cookies on your computer to prevent companies from advertising to you?

  • Often
  • Seldom
  • Never

8. Do you think online advertising brings in more customers than word of mouth advertising or foot traffic for small business like dentists or law firms?

  • Yes
  • No
  • It depends

9. Do you think email marketing is a very effective form of advertising?

  • Yes
  • No

10. What products or services do you subscribe to via email marketing?

  • Music
  • Restaurants
  • Stores
  • Apps
  • Clothing companies
  • Car companies
  • Electronics
  • Technology
  • Travel information
  • Other

Part III: Share Your Opinions

Advertising 2

Discuss the Photo

1. How do you feel about this advertisement?

2. How could this ad be made more enticing for people driving by?

More Discussion

3. Do you think advertising creates artificial needs?

4. Which companies in your country create the best ads?

5. Do you trust celebrity endorsements?

6. Should alcoholic beverage companies be allowed to advertise?

7. Should online advertising based on personal information be banned?

8. Do you think people have become immune to online display advertising?

9. What’s the difference between advertising and publicity?

10. Have you ever bought a product and fallen victim of false advertising

Did you enjoy this ESL Lesson? 

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